{"id":237695,"date":"2021-10-26T15:02:35","date_gmt":"2021-10-26T15:02:35","guid":{"rendered":"https:\/\/www.fwcadvertising.com\/editorial\/?p=237695"},"modified":"2021-11-18T17:35:13","modified_gmt":"2021-11-18T17:35:13","slug":"creating-an-editorial-project","status":"publish","type":"post","link":"https:\/\/www.fwcadvertising.com\/editorial\/creating-an-editorial-project\/","title":{"rendered":"What are the biggest challenges when creating an editorial project from scratch?"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Testimonial Section” _builder_version=”4.13.1″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.8)” background_color_gradient_end=”rgba(0,0,0,0)” background_color_gradient_direction=”120deg” background_color_gradient_overlays_image=”on” background_image=”https:\/\/www.fwcadvertising.com\/editorial\/wp-content\/uploads\/2021\/06\/DSC_7352-61.jpg” custom_padding=”10%||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-120px” box_shadow_color=”#1e1d1c” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Testimonial Area” _builder_version=”4.13.1″ custom_padding=”||0px|” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.13.1″ background_color=”#EFE9E4″ custom_padding=”60px|60px|60px|60px” custom_padding_tablet=”” custom_padding_phone=”|40px||40px” custom_padding_last_edited=”on|phone” box_shadow_style=”preset1″ global_colors_info=”{}” padding_phone=”|40px||40px” padding_last_edited=”on|phone” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” header_font_size=”50px” global_colors_info=”{}”]

<\/a>What are the biggest challenges when creating an editorial project from scratch? <\/o:p><\/span><\/h2>[\/et_pb_text][et_pb_testimonial quote_icon=”off” quote_icon_color=”#ffffff” quote_icon_background_color=”#fdb467″ _builder_version=”4.11.4″ body_font=”Poppins||on||||||” body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” custom_margin=”|||” custom_padding=”|||” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]

And how does FWC overcome them?<\/span><\/h2>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Workshops and Events Section” _builder_version=”3.22″ custom_padding=”0px||0px|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ make_equal=”on” admin_label=”Workshops and Events Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.10.5″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ background_color=”#efe9e4″ custom_padding=”10%|5%|10%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.11.4″ header_font=”||||||||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]

Challenge # 1: Audience Definition<\/h2>[\/et_pb_text][et_pb_divider color=”#fdb467″ divider_position=”center” divider_weight=”3px” _builder_version=”3.2″ max_width=”50px” module_alignment=”left” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.11.4″ text_text_color=”#666666″ text_font_size=”18px” text_line_height=”1.8em” custom_margin=”25px|||” custom_padding=”||0px|||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]

<\/span><\/p>\n

Audience Definition is essential when creating an editorial project.\u00a0 <\/span>\u00a0<\/span><\/p>\n

Many times, the client starts within an industry they are familiar with, and from there, the proper messaging, platforms, and channels are gestated to give birth to a new magazine or editorial project.<\/span><\/p>\n

An analysis is key to determine if the hypothetical audience or niche really is as big and profitable to make the project sustainable as originally thought. We’ve seen instances in the past, where the actual size and lifetime value of the reader audience turn out to be underwhelming and this proves to be a major blow for the project.<\/span>\u00a0<\/span><\/p>\n

Mid to long-term viability is greatly enhanced when proper audience research is performed upfront.<\/span><\/p>\n

<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.5″ background_image=”https:\/\/www.fwcadvertising.com\/editorial\/wp-content\/uploads\/2021\/08\/Editorial_design-44.jpg” background_repeat=”repeat” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”3.2″ height=”400px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ make_equal=”on” admin_label=”Studio Membership Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.9.7″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.9.7″ background_image=”https:\/\/www.fwcadvertising.com\/editorial\/wp-content\/uploads\/2021\/06\/DustJacket_240pagDEST-27.jpg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”3.2″ height=”400px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ background_color=”#282624″ background_repeat=”repeat” custom_padding=”10%|5%|10%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.11.4″ text_font=”||||||||” header_font=”||||||||” background_layout=”dark” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”]

Challenge #2: Monetization<\/h2>[\/et_pb_text][et_pb_divider color=”#fdb467″ divider_position=”center” divider_weight=”3px” _builder_version=”3.2″ max_width=”50px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.11.4″ text_text_color=”rgba(255,255,255,0.7)” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”25px|||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”]

A fabulous byproduct of the audience analysis process is that we gain clarity on the reader personas. We understand for each of them what types of products or services are of interest to them. This allows us to focus our advertiser acquisition efforts and increase the long-term viability of the project.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Workshops and Events Section” _builder_version=”3.22″ custom_padding=”0px||0px|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ make_equal=”on” admin_label=”Workshops and Events Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.11.4″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ background_color=”#efe9e4″ custom_padding=”10%|5%|10%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.11.4″ header_font=”||||||||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]

Challenge # 3: Channel and Format Definition<\/h2>[\/et_pb_text][et_pb_divider color=”#fdb467″ divider_position=”center” divider_weight=”3px” _builder_version=”3.2″ max_width=”50px” module_alignment=”left” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.11.4″ text_text_color=”#666666″ text_font_size=”18px” text_line_height=”1.8em” custom_margin=”25px|||” custom_padding=”||0px|||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]

What channels or platforms are we going to use? Digital or Print Media? Are we creating a Newspaper? A Magazine? A book?<\/span><\/p>\n

These are essential questions to answer as we determine the direction of the project from an editorial standpoint.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.4″ background_image=”https:\/\/www.fwcadvertising.com\/editorial\/wp-content\/uploads\/2021\/08\/DSC_5223-scaled.jpg” background_repeat=”repeat” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”3.2″ height=”400px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ make_equal=”on” admin_label=”Studio Membership Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.11.4″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.4″ background_image=”https:\/\/www.fwcadvertising.com\/editorial\/wp-content\/uploads\/2021\/09\/Catalog_Design_1.jpg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”3.2″ height=”400px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.4″ background_color=”#282624″ background_repeat=”repeat” custom_padding=”10%|5%|10%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.11.4″ text_font=”||||||||” header_font=”||||||||” background_layout=”dark” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”]

Challenge # 4: Distribution Methods<\/h2>[\/et_pb_text][et_pb_divider color=”#fdb467″ divider_position=”center” divider_weight=”3px” _builder_version=”3.2″ max_width=”50px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.11.4″ text_text_color=”rgba(255,255,255,0.7)” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”25px|||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”]How are where will the publication be distributed?\nIn the case of digital publications, we examine the pros and cons of distributing through distribution partners such as Amazon, Barnes & Noble, and platforms such as kindle.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ make_equal=”on” admin_label=”Workshops and Events Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.10.5″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ background_color=”#efe9e4″ custom_padding=”10%|5%|10%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.11.4″ header_font=”||||||||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]

Challenge #5: Publication Frequency and Quantity<\/h2>[\/et_pb_text][et_pb_divider color=”#fdb467″ divider_position=”center” divider_weight=”3px” _builder_version=”3.2″ max_width=”50px” module_alignment=”left” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.9.7″ text_text_color=”#666666″ text_font_size=”18px” text_line_height=”1.8em” custom_margin=”25px|||” custom_padding=”||0px|||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]

Project resources are directly affected by the frequency and print quantity (for printed publications). Will this publication come out Weekly? Monthly? Quarterly? Yearly?\u00a0 Our team helps you decide.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzNzA4MiJ9fQ==@” button_text=”Contact Us to discuss how to make your idea a reality.” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#fdb467″ button_border_width=”8px” button_border_color=”#fdb467″ button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Poppins|600||on|||||” button_icon=”$||divi||400″ custom_margin=”40px|||” animation_style=”fade” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.10.5″ background_image=”https:\/\/www.fwcadvertising.com\/editorial\/wp-content\/uploads\/2021\/08\/DSC_5237-scaled.jpg” background_repeat=”repeat” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”3.2″ height=”400px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Workshops and Events Section” _builder_version=”3.22″ custom_padding=”0px||0px|” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ make_equal=”on” admin_label=”Studio Membership Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.11.4″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.4″ background_image=”https:\/\/www.fwcadvertising.com\/editorial\/wp-content\/uploads\/2021\/06\/Editorial_Design_GreenDay_610-72.jpg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”3.2″ height=”400px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ background_color=”#282624″ background_repeat=”repeat” custom_padding=”10%|5%|10%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.11.4″ text_font=”||||||||” header_font=”||||||||” background_layout=”dark” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”]

Challenge #6: Content Requirement<\/h2>[\/et_pb_text][et_pb_divider color=”#fdb467″ divider_position=”center” divider_weight=”3px” _builder_version=”3.2″ max_width=”50px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.11.4″ text_text_color=”rgba(255,255,255,0.7)” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”25px|||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”]

What form will the content take? Written Articles? Videos? Audio Interviews? How much and how often will they be needed?\u00a0 Who are the best content producers for his particular project? These are all questions we answer together.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ make_equal=”on” admin_label=”Workshops and Events Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.11.4″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ background_color=”#efe9e4″ custom_padding=”10%|5%|10%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.11.4″ header_font=”||||||||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]

Challenge #7: Aesthetic Definition<\/h2>[\/et_pb_text][et_pb_divider color=”#fdb467″ divider_position=”center” divider_weight=”3px” _builder_version=”3.2″ max_width=”50px” module_alignment=”left” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.9.7″ text_text_color=”#666666″ text_font_size=”18px” text_line_height=”1.8em” custom_margin=”25px|||” custom_padding=”||0px|||” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”]

As we consider the target audience for the publication, these essential considerations are explored: <\/span><\/p>\n

What layouts will be used? What will be our color scheme? What typography sets will work best? When should we use photos, custom illustrations, or other graphical elements?<\/span><\/p>\n

Once all these challenges are met, a prototype is developed in what is many times called Edition 0 in the editorial industry.\u00a0 All aspects of the publication production efforts are pulled together. This is where all the kinks are worked out and the template for the creation of all subsequent editions is produced.\u00a0 Depending on the budget and complexity of the project, this crucial process can take between 30 and 60 days. This essential step enables all future publications to be produced with the required frequency because all key elements are already defined. <\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.4″ background_image=”https:\/\/www.fwcadvertising.com\/editorial\/wp-content\/uploads\/2021\/09\/Magazine_editorial_design.jpg” background_repeat=”repeat” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”3.2″ height=”400px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.13.1″ _module_preset=”default” background_color=”#969696″ global_colors_info=”{}”][et_pb_row _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.13.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” header_text_align=”center” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]

Ready to make your editorial project a reality?<\/h3>[\/et_pb_text][et_pb_divider color=”#fdb467″ divider_position=”center” divider_weight=”3px” _builder_version=”4.13.1″ max_width=”50px” module_alignment=”center” custom_margin=”|auto||auto|false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” animation_starting_opacity=”100%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_divider][et_pb_text _builder_version=”4.13.1″ _module_preset=”default” text_font=”Poppins|600|||||||” text_text_color=”#FFFFFF” header_text_align=”center” header_3_text_color=”#FFFFFF” hover_enabled=”0″ global_colors_info=”{}” text_orientation=”center” custom_margin=”12px||||false|false” text_font_size=”20px” sticky_enabled=”0″]

Schedule a conversation with FWC’s professional editorial team to receive expert guidance and input..<\/p>[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzNzA4MiJ9fQ==@” button_text=”Click Here” button_alignment=”center” button_alignment_tablet=”” button_alignment_phone=”” button_alignment_last_edited=”on|phone” _builder_version=”4.13.1″ _dynamic_attributes=”button_url” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#fdb467″ button_border_width=”8px” button_border_color=”#fdb467″ button_border_radius=”0px” button_letter_spacing=”2px” button_font=”Poppins|600||on|||||” button_icon=”$||divi||400″ custom_margin=”40px|||” animation_style=”fade” hover_enabled=”0″ locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

What are the biggest challenges when creating an editorial project from scratch? And how does FWC overcome them?Challenge # 1: Audience Definition Audience Definition is essential when creating an editorial project.\u00a0 \u00a0 Many times, the client starts within an industry they are familiar with, and from there, the proper messaging, platforms, and channels are gestated […]<\/p>\n","protected":false},"author":1,"featured_media":237687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[1],"tags":[],"class_list":["post-237695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/posts\/237695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/comments?post=237695"}],"version-history":[{"count":13,"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/posts\/237695\/revisions"}],"predecessor-version":[{"id":237892,"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/posts\/237695\/revisions\/237892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/media\/237687"}],"wp:attachment":[{"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/media?parent=237695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/categories?post=237695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fwcadvertising.com\/editorial\/wp-json\/wp\/v2\/tags?post=237695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}