Healthcare & Pharma
Brand, packaging and marketing since 1995
Medical Graphic Design Agency for Healthcare & Pharma
Brand-building for a regulated category
A healthcare brand has two audiences. Physicians, pharmacists and patients need to understand it at a glance, and regulators need every claim, symbol and line of fine print to be exactly right. Good design in this category serves both. It is the work we have specialized in since 1995.
Our core practice is medical graphic design, product identity, logo design, branding, packaging, and marketing and digital. In practice that means naming and brand architecture for product lines, carton and label systems that clear regulatory review with their shelf presence intact, and launch campaigns that stay consistent across print, web, social and search.
Pfizer, GSK, Roche, Boehringer Ingelheim and EMD Serono have trusted us with brand, packaging and education projects. Our work has earned 17 international awards, and in 2020 the Clio Awards named Pablo Ferrero, who leads our design team, among the year’s top creative talents.
What we do
These are the services our healthcare clients hire us for most. A senior team leads each one, from the first briefing to the final files.
Medical Graphic Design
Patient education, detail aids, sales materials, manuals and requisition forms. We turn clinical content into pieces that are easy to read and accurate to the letter.
Product Identity Design
Names, visual systems and brand architecture for drugs, diagnostics and devices, planned to scale across dosages, SKUs and markets.
Logo Design
Marks that stay legible on a blister pack and still carry weight on a trade-show booth or a product website.
Branding
Positioning, messaging and brand guidelines that give sales reps, agencies and distributors one consistent story to tell.
Packaging Design
Cartons, labels and inserts for Rx, OTC and device products, designed within regulatory copy and dieline constraints and delivered print-ready.
Marketing & Digital
Launch campaigns, websites, SEO and SEM, social media and e-learning, planned around how physicians, buyers and patients look for information.
How we work
Regulatory requirements come first
Layouts are built around approved copy, mandatory statements and labeling rules from the start, so review rounds go to refinement instead of rework.
Clarity for every reader
A label is read by a pharmacist in a hurry and by a patient at home. We set hierarchy, type size and contrast with both of them in mind.
Research behind every recommendation
Market and competitor research shapes our creative direction, and we track campaign results so each round of work improves on the last.
Multilingual from day one
Our team works natively in English, Spanish, French, German and Italian, which keeps packaging and campaigns consistent from one market to the next.
Supporting services
Around the core brand work, we produce the materials a healthcare company relies on every day, in print and digital formats.
Laboratory and clinical trial manuals
Procedures and protocols laid out so staff can follow them without second-guessing.
Requisition forms
Forms that cut entry errors and speed up processing at the lab.
Brochures and booklets
Physician and patient literature with a clear hierarchy and compliant claims.
Magazines and books
Editorial design for association journals, annual reports and reference books.
E-books and e-learning
Training and continuing-education courses for clinical and sales teams.
Video, 2D and 3D animation
Mechanism-of-action animations, product explainers and training videos.
Websites and e-commerce
Product and corporate sites built for search visibility and easy updates.
Trade-show booths and events
Stands, signage and event identities for congresses and product launches.
Selected work
Our current healthcare clients include ResMed, ConMed, LuSeed Vascular, iCor Medical, VirtuOx, Vikor Scientific, Gritstone Bio, MECTA Corporation and the National Healthcare Institute. A few projects from our portfolio:
PrecisionID
Client: American Screening
Brand identity, packaging, product literature and point-of-sale materials for an HIV whole blood rapid test. The line launched across North America, Europe and the Middle East.
Maple Medical
Client: Sunrise Group Canada
Brand identity and packaging for nitrile gloves, hand sanitizers and masks, developed for the Canadian healthcare market and taken through Canadian product design approval.
TelePatch
Client: Medicomp
Industrial design for a wearable cardiac telemetry monitor, along with packaging and patient hookup guides. Focus groups confirmed strong patient acceptance and ease of use.
Frequently asked questions
Practical answers on scope, pricing and how we work with regulatory teams. If your question is not here, write to us.
What does medical graphic design include?
It covers any visual communication for a healthcare product or organization: packaging and labels, patient and physician literature, sales aids, forms, websites, e-learning and illustration. What sets it apart is the content. Clinical information has to be accurate and compliant, and it still has to be easy to read.
How is a project priced?
By scope. A single brochure or label is a short project, while a product identity with a full packaging line is a larger program delivered in phases. After a briefing call we send a written proposal with fees and timing, at no cost.
Can you design packaging and labels that meet regulatory requirements?
Yes. We work from the copy and mandatory statements approved by your regulatory team and follow the labeling rules of each market, including the United States and Canada. Final files are prepared to your packaging supplier’s specifications.
Do you work with our medical, legal and regulatory (MLR) review?
Yes. Review rounds are built into the schedule, and we deliver files in the format your MLR team prefers.
Do you work with companies outside New York and Miami?
Yes. We work with companies across the United States and abroad, with offices and partners in North America, South America and Europe. Our team works in English, Spanish, French, German and Italian.
Planning a launch or a rebrand?
Tell us about the product, the market and your timeline. We will review it with you and propose a practical way forward, with no obligation.
From our blog
Insights on healthcare design and marketing
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Medical Requisition Forms Design
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