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Catalog Design Services by FWC

Is the investment in Catalog Design still worth it?

Is the investment in Catalog Design and Printing still worth it? After all, digital sales are at an all-time high and printing can be expensive. So why do it?

Including the design and distribution of a printed catalog in your marketing mix is a good idea because catalogs increase the lifetime value of a client, as many customers use catalogs to jump-start their purchasing process but also visualize how different items supplement each other. This tangibly influences purchasing decisions and increase average sale values.

Moreover, printed catalogs can be exquisitely alluring from a visual standpoint. For many consumers, they represent an irresistible invitation to take a peek at what they might be missing. That is probably a reason why printed catalogs tend to linger in customer’s homes much longer than digital marketing efforts.

Catalogs also help customers visualize how a product can be used. Using evocative imagery and persuasive copy in this medium provides a vivid and more tangible shopping experience.

It’s no wonder companies such as IKEA, Nordstrom, Patagonia, Crate and Barrel, and even enterprizes in the travel sector invest heavily in the distribution of printed service and product catalogs every year.

Even online retailers like Wayfair and Amazon are now printing product catalogs to supplement their digital marketing efforts.

Based on research by the Harvard Business Review, ROI, average sale, response rates, and profits all received considerable boosts when printed catalogs were used to supplement digital marketing efforts.

The team at FWC can help you create a catalog that will serve as a way to connect with customers in an evocative, emotional way, influencing their buying behavior and having a strong impact on your bottom line.

What are the most important keys to successful Catalog Design?

Creativity, Quality, Experience, Timeliness, and impeccable communication are all key to the Catalog design process and strengths at FWC. Our Creative Director and Design Team ensure the catalog design process is smooth as they interact with photographers, copywriters, and other stakeholders from the client’s marketing team in a timely and effective manner. We work to ensure all images and copywriting materials are of the highest quality and that our creativity and experience shine through.

What types of catalog designs can FWC help with?

FWC shines where catalogs are enhanced with powerful imagery and stunning design to spark ideas that lead to sales. In our experience, this tends to work well creating high-end catalogs for industries where stimulating the clients’ imagination is important. Examples include leisure luxury travel, fashion, art, home decor, furniture, and fine jewelry. Our team is highly versatile and creative. Let us brainstorm ways to make your catalog idea a reality.
Catalog Design Service
Catalog_Designer
Catalog Design and printing

Frequently Asked Questions
about Catalog Design

What is Catalog Design?
At FWC, we view Catalog Design as the practice of incorporating product or service imagery, persuasive copy, and specs in a compelling, evocative manner to stimulate sales.

How much does Catalog Design Cost?
The number of products or services, how readily available the necessary information is and the number of custom design elements required all play a role in determining the project investment. Please contact FWC to schedule a free discovery session so that we can produce a detailed quote.

How long does Catalog Design take?
As with the cost, several factors affect the catalog design turnaround time. Our catalog design experts can estimate delivery time and cost for you using information gathered during a free discovery session. Please reach out to make it happen.